Villari Never Ever Press Release  August 7, 2017  

For Villari Foods, meat that’s raised and processed with exceptional attention to detail is nothing new. This family-owned business is now led by the third generation, Sam, Joe and Rocco Villari. Ask the brothers about their family traditions, and they’ll begin by telling you about their grandfather Sam, who started the business in 1925. He would make the 40-mile trip on foot from Philadelphia to Lancaster, Pennsylvania, hand select a steer, walk it back, and process it behind his meat store in Philly’s 9th Street Italian Market. “For our ‘grandpop,’ providing top quality meat for his customers truly was a natural craft,” says Joe Villari. For Villari Foods, meat that’s raised and processed with exceptional attention to detail is nothing new. This family-owned business is now led by the third generation, Sam, Joe and Rocco Villari. Ask the brothers about their family traditions, and they’ll begin by telling you about their grandfather Sam, who started the business in 1925. He would make the 40-mile trip on foot from Philadelphia to Lancaster, Pennsylvania, hand select a steer, walk it back, and process it behind his meat store in Philly’s 9th Street Italian Market. “For our ‘grandpop,’ providing top quality meat for his customers truly was a natural craft,” says Joe Villari.

Villari Foods is now a multi-faceted organization that produces fresh, smoked and processed pork and poultry. And the brothers have maintained their family’s singular commitment to Old World quality. Like their grandfather, they take great pride in delivering superior products to consumers. They are also extremely responsive to consumer concerns for great taste, health, and nutrition.

“We ‘re happy that today’s consumers value products that are pure and natural, and we are pleased to offer our Villari Brothers Never EverTM line of pork raised without antibiotics,” says Joe.  “We chose Never Ever as the name to show how firm we are in our commitment to the purity of our pork,” he adds.  Villari Brothers Never Ever pork is fed an all-vegetarian diet and raised without antibiotics, steroids, hormones or other growth promotants. It comes from Duroc heritage hogs, which are world-renowned for the superior color, conformation and muscle quality that produces the most tender, juiciest pork.  In fact, the Never Ever line ranks among the top 10% of U.S. pork for tenderness, based on the Newman National Benchmarking system.
The Duroc hogs are raised by local Carolina family farms.  Meeting American Humane standards, they’re raised with natural, crate-free gestation and environmentally-responsible methods. The producers and haulers are Pork Quality Assurance Plus certified, and haulers are Transport Quality Assurance certified. Currently, the Never Ever antibiotic free pork product line includes fresh cuts, ground pork and sausage. All products are available in consumer-friendly packaging under the Villari Brothers Never Ever brand. For retailers, Villari offers a variety of in-store merchandising materials.  Products are also available for private label/retail packaging, as well as restaurant/ food service operations.

For more information about Villari Brothers Never Ever pork, visit VillariFoods.com.

Villari Brothers is a wholly owned subsidiary of Villari Foods, which was founded by Joe Villari’s grandfather in 1925 and is still family-owned under the leadership of Joe and his brothers, Sam and Rocco. Headquartered in Warsaw, North Carolina, Villari Foods’ integrated operations include producing and distributing fresh, smoked and processed pork and turkey – including proprietary brands, as well as their own livestock and trucking companies.